April 26, 2018
You’ve heard that beauty is in the eye of the beholder; that art and design are subjective and difficult to define. However design does make a difference. Countless studies show how good design improves lead generation and increases sales. Good design differentiates a product or service from the competition’s.
June 26, 2017
We often have the privilege of working with non-profits and are always energized by the process. The reason being, is that non-profits are driven by a cause bigger than themselves. One thing we have seen over and over is that a non-profit’s brand story can start to get hidden, tucked away under the daily grind. When this happens the non-profit’s long term goals and strategy starts to get blurry.
May 30, 2017
Brand strategy, communications, and marketing are not one-time investments. They aren't tasks that live on your to-do list. In the life of your brand, business or organization you will need to continually evaluate and align your marketing and communication efforts with your vision, values, and goals. Once you've done this, you can measure your successes and failures, then evaluate what changes you need to make to keep moving towards your goals for your company. To help keep things on track, here are a few things to consider.
March 2, 2017
We sometimes hear people say ‘brand’ when they might really mean ‘logo.’ In the words of Inigo Montoya “I don’t think that word means what you think it means”. We’re guilty of it too. It’s easy to think of branding as the visual side of a company or organization but that’s only part of it.
January 30, 2017
Creating a consistent brand impression every time a customer or user interacts with you takes intentionality. After investing in a visual rebranding, many times companies skip the important work of outlining the brand guidelines, which help guide the brand’s implementation long term.
September 21, 2016
We recently launched an updated brand and website for Ulliman Schutte Construction, a national leader in the construction and renovation of water treatment plants, pump stations, and associated utilities. As Ulliman Schutte has grown over the years, their branding and marketing had fallen into disrepair - that’s when they reached out to Antistatic.
September 13, 2016
Antistatic partnered with VOIEF to update their branding in a tight time frame - only 20 days! As part of the rebranding effort, we provided several concepts for the updated logo, collateral material and a new website.
September 6, 2016
The world of motorsports is complex and competitive. Whether you are battling it out on the track or fighting for sponsorship to get back in the driver’s seat, Antistatic understands the in’s and out’s of racing. Motorsport racing teams are running from race to race with little time for strategic marketing, communications, or engagement with sponsors. Because of this hectic schedule, important press release communications and social media connections often falls through the cracks. The same is true for amateur and professional racing drivers as well. Both face the same battles, especially when it comes to engaging sponsors.
October 2, 2014
Every year, Antistatic provides services to a select number of ministries and non-profits free of charge. In 2014, Hope Grafted In was selected. Hope Grafted In is a US, non-profit ministry whose mission is to speak up for those that cannot speak for themselves. Hope Grafted In works to provide…
July 22, 2012
"Good design adds value of some kind. It respects the viewer's sensibilities and rewards the entrepreneur. It's easier to remember a well-designed image than one that is muddled. A well-designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise and…