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Design is the differentiator

You’ve heard that beauty is in the eye of the beholder; that art and design are subjective and difficult to define. However design does make a difference. Countless studies show how good design improves lead generation and increases sales. Good design differentiates a product or service from the competition’s.

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How we made Site Group Landscaping’s website work for their business

Your website can be so much more than a digital brochure. From features and functionality that assist your customers to business tools that make your back-office workflow better – here is a case study of how we helped our customer's website work for them.

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Websites are like icebergs

What users experience on your website is just the tip of the iceberg. The user is drawn into the beautiful user interface, engages with the intuitive navigation, devours the well-written content and the focused call-to-actions drive him complete your inquiry form - success! That perfect user experience journey is the result of hours of unnoticed work that happened below the surface.

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It’s time for a new website, or is it?

We can grow tired of things pretty quickly. That pair of shoes you bought last summer, or the car you’ve been driving for several years. They become too familiar to us. The same is true of your website. We see or interact with it all the time and can grow tired of the way it looks, the navigation, the features, the content…etc. When you feel this happening in yourself or your organization, it is critical that you take a step back and assess the website from your audience’s point of view.

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Hi-Fi UX Wireframe Design

You wouldn’t build a house without looking over every detail on a blueprint. Similarly, when creating a custom website design here at Antistatic, we provide high fidelity or hi-fi wireframes. Why you ask? Because a website starts by giving structure to content.

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What is the typical website lifespan and how long should they last?

We are often asked “How long should my website last?” and it can be a difficult question as there are many factors to consider. Every business or organization wants to get the most value out of their investment and we consider one of our jobs as your partner to consider all of the options.

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Best practices when creating a physician’s website

It could be someone new to the area, maybe they are seeking the right pediatrician for their first child, or they have been referred by another physician; no matter the reason, potential patients are looking for a physician. In most situations, they will typically go to the web first when looking for information about your medical practice or to find a doctor that meets their needs. Hopefully they find that you have a web presence of some kind. Although if it doesn't provide answers to their questions, they will most likely leave your website never to return. How can you ensure they find the information they need and stick around? Here are some good practices to follow:

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Still have budget for end-of-year marketing investments? Consider website enhancements to improve your user experience and traffic.

The budget year is coming to a close - time to plan your end-of-year spending! Many of our clients need to take advantage of their entire yearly budget and here are some smart ways you can improve your web experience and ultimately improve your web platform long-term.

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Website Refresh vs Responsive Design Retrofit. Which is the right choice?

You can shift money around or try to push a website redesign initiative through leadership but for whatever reason, a complete website redesign is just not in the budget. If a ground up website redesign is not an option, we would recommend that you consider a website refresh or a responsive retrofit.

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Building a Brand Foundation for a Dayton-based Nationwide Construction Company

We recently launched an updated brand and website for Ulliman Schutte Construction, a national leader in the construction and renovation of water treatment plants, pump stations, and associated utilities. As Ulliman Schutte has grown over the years, their branding and marketing had fallen into disrepair - that’s when they reached out to Antistatic.

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