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There are numerous tools, site builders, or templates that you can choose from when considering a new website for your business or organization. However, a professional custom designed website should be considered a necessary investment, with ROI (return on investment), here's why.
Your brand is unique. You've worked hard to establish brand reputation and you've invested in the development of your logo and visual identity. In a recent Stanford research study, they found that 75% of a company's credibility is based on its website design. With your website being one of your primary marketing and exposure tools, a custom website design should be your next marketing investment. However, we've seen companies invest thousands of dollars in branding efforts only to grab a Wordpress template and spin up a crumby site that looks like every other kid on the block. A custom website design allows you to create a brand experience that is uniquely yours, and extend your customer experience onto the web.
User Experience (UX) is one of the next big reasons you should consider a custom website design/build. Our design and development team are experts in usability and what it takes to create a great website and user experience. This includes content strategy, information architecture, accessibility, functionality, content management, responsive web design techniques and more all to create the best experience for your users. This increases your customer satisfaction rates, lowers your bounce rates, and improves SEO ranking and ultimately your credibility.
A custom-designed and custom-built website can help improve your search engine optimization (SEO). A website should look great and function wonderfully but at the end of the day it has to be found in search results. We focus on the SEO throughout the process to ensure that your information architecture, content, and mobile experience is optimized for organic SEO. From the ground up, we build websites that are tasty to search engines like Google, Bing, Yahoo and the rest.
Google ressearch shows that users make a judgment about your business or organization within 100-400 milliseconds. That's right - milliseconds! That's literally the blink of an eye. Your website needs to make a great first impression. It needs to load quickly and present the user with a compelling reason to stay. That's what we do. A custom designed website helps improve your first impressions and entices users to stay on your website.
Investing in a professional custom designed website is a worthy investment that will pay off in the long run. If you have questions or are thinking about a website redesign in your future drop us a line.
Ready to talk about your branding or website project? Take a moment and tell us all about it.