Website design tips for contractors, home builders and construction companies

A custom-designed website not only helps strengthen your brand, but it also sets you apart in the marketplace and provides opportunities to engage with potential customers. If you are thinking about a website redesign for your business, there is more to consider...

Your website has to work

Customers today use whatever device they have handy to search for services in their area whether that’s an iPad, iPhone, Android device or a traditional desktop or laptop computer. Your website must provide a pleasing user experience no matter what. We call this responsive website design. If your website doesn’t work well on a mobile device, chances are you are losing out on business.

Tell them what you do

Your website is a living brochure that you should be able to update and manage as your business grows. Be sure to have pages that define who you are, what you do and what sets you apart. Include pages of content specific to your unique services and be sure to include keywords that will help with local SEO. Beyond this consider including helpful content like testimonials, blog articles, news/press releases or industry trends.

Showcase your work

We live in a visual society and your customers want to see the quality of your work. With the accessibility of digital photography and high quality cell phone cameras, your website should showcase your work or even provide a detailed portfolio of projects that set you apart from your competitors. Images and content like this also help increase the potential for inbound search traffic from search engines and other places like Pinterest or Houzz.

Generate Leads

Not only does the website need to look good, provide great usability, and have well-written content – if it doesn’t easily allow customers to connect with you it isn’t working for you. Your site must include your contact information, phone number, and a simple email form, but it can do so much more. We often integrate our customer's website with CRM systems like SalesForce, SugarCRM, Buildertrend, Co-Construct, and the like. You should also make it easy for customers to stay informed by following you on social media or subscribing to your email newsletter.  Consider things like live chat or event artificial intelligence to help engage with customers and gain new business.

Manage Your Content

Finally, your business isn’t static and your website shouldn’t be either. We build custom designed websites from scratch with powerful content management capabilities built-in. This allows you to add new pages, upload videos, add images, and make changes anywhere, anytime. We love Craft CMS and ExpressionEngine and we're confident you will too.

Examples of our work

Take the next step

We’ve worked with dozens of different contractors and home service providers over the years and would love to help take your business to the next level. Let's talk.