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How to budget for your website redesign

When talking to new prospects, one of their first questions is usually "How much does a website cost?" and this is a hard question to answer upfront because your website could cost $500 or $500,000. The details make all the difference.

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The tension between design and content

As designers, developers, and marketers who create for a living we live in a constant battle. We are in the trenches every day determining the most creative approach, the best technical solution for the client's problems, or the best approach for their marketing campaign. What do these have in common? Content. Content is everything, no matter the medium.

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Craft CMS vs WordPress

WordPress may be the most popular content management system (CMS) around but there are other, better options that should be considered before you start a website design project.

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Website design tips for contractors, home builders and construction companies

Whether you are a new home builder, home renovation company, construction company, general contractor or some other service provider – you need to attract new customers. A custom-designed website not only helps strengthen your brand, but it also sets you apart in the marketplace and provides opportunities to engage with potential customers.

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What you can expect from a website redesign

If the time has come to rework your website, we’d like to provide you with some helpful information as you start planning and preparing for the process. A website redesign is no small task. Many hours of coordination, planning and communication are required between you and your web designed, web developer or agency.

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Design is the differentiator

You’ve heard that beauty is in the eye of the beholder; that art and design are subjective and difficult to define. However design does make a difference. Countless studies show how good design improves lead generation and increases sales. Good design differentiates a product or service from the competition’s.

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What you can expect from Antistatic during a website redesign

A website redesign is a big undertaking. Here are five things that you can expect during the process

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Communication is the key to successful projects

Everyone has the best intentions when they kickoff a project. The energy and excitement of the new project helps launch things forward but sometimes you hit a snag.

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Get your brand back in focus

Brand strategy, communications, and marketing are not one-time investments. They aren't tasks that live on your to-do list. In the life of your brand, business or organization you will need to continually evaluate and align your marketing and communication efforts with your vision, values, and goals. Once you've done this, you can measure your successes and failures, then evaluate what changes you need to make to keep moving towards your goals for your company. To help keep things on track, here are a few things to consider.

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Brand vs Logo

We sometimes hear people say ‘brand’ when they might really mean ‘logo.’ In the words of Inigo Montoya “I don’t think that word means what you think it means”. We’re guilty of it too. It’s easy to think of branding as the visual side of a company or organization but that’s only part of it.

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