At Antistatic we highly value realistic timelines. We strive to be honest about how long a project or task will take. In doing so we often hear things like “If the budget is 10 hours, why will it takes two weeks to finish?” or “My proposal says 4-6 weeks, can you be more specific?”. When you add in client scheduling conflicts, holidays, additional people with diverse opinions, and there can be numerous factors that add to a timeline being drawn out.

If you work with a team or have ever been part of a team, then you know how difficult it is to get a group consensus. One person has their own agenda, that person hates the color blue, and yet another person doesn’t like the photos that are being used as examples. Are you expecting a unanimous decision from a group? You may as well start an expedition for that magical unicorn.

It could be someone new to the area, maybe they are seeking the right pediatrician for their first child, or they have been referred by another physician; no matter the reason, potential patients are looking for a physician. In most situations, they will typically go to the web first when looking for information about your medical practice or to find a doctor that meets their needs. Hopefully they find that you have a web presence of some kind. Although if it doesn't provide answers to their questions, they will most likely leave your website never to return. How can you ensure they find the information they need and stick around? Here are some good practices to follow:

The budget year is coming to a close - time to plan your end-of-year spending! Many of our clients need to take advantage of their entire yearly budget and here are some smart ways you can improve your web experience and ultimately improve your web platform long-term.

More and more we hear terms like user experience (“UX”) and customer experience (“CX”) getting tossed around like words in a game of hip keyword bingo. So much that the lines between them are blurred, leading to confusion about what they actually mean for your business or organization. Let us break it down for you.

The world of motorsports is complex and competitive. Whether you are battling it out on the track or fighting for sponsorship to get back in the driver’s seat, Antistatic understands the in’s and out’s of racing. Motorsport racing teams are running from race to race with little time for strategic marketing, communications, or engagement with sponsors. Because of this hectic schedule, important press release communications and social media connections often falls through the cracks. The same is true for amateur and professional racing drivers as well. Both face the same battles, especially when it comes to engaging sponsors.

If you've taken a look through our work, you might have noticed by now that we partner with a few different companies along a project's lifecycle. We often get asked why… Why not hire a bunch more people? Why not cover that yourself? Why not invest in your own CMS?…

There are several things you can buy as a commodity in business - like cleaning products, desk chairs, and office supplies. These things serve a finite purpose and the relationship with their provider doesn't matter all too much. Sure, you should buy from someone you like, but at the end…

​"Good design adds value of some kind. It respects the viewer's sensibilities and rewards the entrepreneur. It's easier to remember a well-designed image than one that is muddled. A well-designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise and…

​It used to be that in most areas of our lives, design was an after thought. Design was icing on the cake. However, times have changed. Design is no longer "something extra". Design is an expectation. Not just good design, but a thoughtful and strategic design that creates a brand…