April 26, 2018
You’ve heard that beauty is in the eye of the beholder; that art and design are subjective and difficult to define. However design does make a difference. Countless studies show how good design improves lead generation and increases sales. Good design differentiates a product or service from the competition’s.
April 16, 2018
There are literally thousands of choices when it comes to website hosting and it can be hard to decide what is right for your needs.
April 6, 2018
Everyone has the best intentions when they kickoff a project. The energy and excitement of the new project helps launch things forward but sometimes you hit a snag.
March 28, 2018
Your website can be so much more than a digital brochure. From features and functionality that assist your customers to business tools that make your back-office workflow better – here is a case study of how we helped our customer's website work for them.
February 1, 2018
What users experience on your website is just the tip of the iceberg. The user is drawn into the beautiful user interface, engages with the intuitive navigation, devours the well-written content and the focused call-to-actions drive him complete your inquiry form - success! That perfect user experience journey is the result of hours of unnoticed work that happened below the surface.
December 7, 2017
We can grow tired of things pretty quickly. That pair of shoes you bought last summer, or the car you’ve been driving for several years. They become too familiar to us. The same is true of your website. We see or interact with it all the time and can grow tired of the way it looks, the navigation, the features, the content…etc. When you feel this happening in yourself or your organization, it is critical that you take a step back and assess the website from your audience’s point of view.
June 26, 2017
We often have the privilege of working with non-profits and are always energized by the process. The reason being, is that non-profits are driven by a cause bigger than themselves. One thing we have seen over and over is that a non-profit’s brand story can start to get hidden, tucked away under the daily grind. When this happens the non-profit’s long term goals and strategy starts to get blurry.
June 6, 2017
You wouldn’t build a house without looking over every detail on a blueprint. Similarly, when creating a custom website design here at Antistatic, we provide high fidelity or hi-fi wireframes. Why you ask? Because a website starts by giving structure to content.
May 30, 2017
Brand strategy, communications, and marketing are not one-time investments. They aren't tasks that live on your to-do list. In the life of your brand, business or organization you will need to continually evaluate and align your marketing and communication efforts with your vision, values, and goals. Once you've done this, you can measure your successes and failures, then evaluate what changes you need to make to keep moving towards your goals for your company. To help keep things on track, here are a few things to consider.
March 2, 2017
We sometimes hear people say ‘brand’ when they might really mean ‘logo.’ In the words of Inigo Montoya “I don’t think that word means what you think it means”. We’re guilty of it too. It’s easy to think of branding as the visual side of a company or organization but that’s only part of it.