Brands are built at each point of interaction. Each time you engage with a website or application; each time you pick up a print piece; each time you pick a logo out from the noise; each great (or terrible) customer service experience – you are adding layers to your brand experience.
Branding is perception. Understanding your brand’s mission, audience and communications allows us to identify how your brand is being perceived and how to create a brand strategy that will take you where you want to go.
Brand DNA
Just like an individual, every brand has it's own personality and our brand DNA process helps us peer into the heart of your organization and understand every interaction your customer has with your brand and define a unique strategy for engagement. Whether you are a new startup or established brand, we can help.
Logo Design
Beginning with a logo, we can refine your current brand mark or create a new visual direction for your brand. Typically we create 7-10 unique concepts but our process is flexible to fit your needs and budget. The final result is a well-craft unique representation of your organization that will stand the test of time.
Visual Identity
Your visual identity is the next step in your visual branding. Based on our research and analysis along with the results from our Brand DNA exploration, we create the strategy for your color palette, supporting typography, iconography, illustration, photography, stationery or business documents and wrap it all up in your brand guidelines. This consistent approach helps strengthen the impact of your brand.
Most typical projects take 4-6 weeks start to finish but this various based on your specific needs or requirements.
We typically present 5-7 unique concepts for consideration and then refine these based on your feedback and direction.
Once your final payment has been processed, the copyright for your final logo artwork is automatically transferred to you. Trademark registration is a different process that includes working with a trademark attorney so that you can protect your brand and investment.
We provide a full library of files for your final logo which includes color, black, white and icons. These are delivered in both vector and rasterized file types.