Rebranding American Micro as BoldX

We led the entire BoldX leadership through the brand design process, creating several logo concepts, stationery and collateral materials. The final logo mark represents the company's commitment to bold ideas and partnership in innovation. With the brand identity now defined shifted gears into the creation of the remaining brand assets. 

Exploring the BoldX Identity 
As part of our rebranding exploration, we created dozens of unique brand identity logo concepts for client review. Here is a sampling of the final contenders. 

Marketing Collateral & Stationery System 
With a bold new creative direction established, we designed several unique marketing pieces including brochures, folders, PowerPoint templates and stationery system.

Website User Interface Design

The new website is custom designed and built top-to-bottom highlighting BoldX’s story, capabilities and career opportunities. The new site is fully responsive, working flawlessly on mobile devices and tablets as well as desktops. We paired this custom designed user experience with CraftCMS to provide the client a full suite of marketing and management capabilities.

Homepage UI Design

The BoldX homepage uses strong typography and B-roll footage to draw users in and then introduces them to the company, innovations and industries served.

A Modular Design System

The final design system is highly modular allowing the BoldX marketing team to utilize different components as they build pages to fit their unique needs directly inside Craft CMS without coding or contracting a developer.