The Crucible Group, a new organization focused on faith-based counseling, asked us to help them with their branding from the ground up. As a startup, they had not previously established branding or brand equity so we were able to start with a clean slate. We lead them through our Brand DNA process to determine their brand attributes and direction. Once defined we started brainstorming various concepts for the visual identity. The final logo contains a flame and cross which symbolize the refining work of God in a person's life.
With the brand identity complete, we set forward on the website design and development. We began by working with the client to define their information architecture and content. With this solid foundation, we custom designed several concepts for review. After a few rounds of revision, the user interface was polished, approved and ready for development. The new website was hand-built responsively so that it adapts seamlessly to all devices and powered by a content management system that allows the client to manage and edit all of their content with ease.
