The Society for Neuro-Oncology (SNO) is the preeminent organization for brain tumor research, education, and practitioners. Their previous website was cumbersome, hard to navigate, and lacked the content management abilities you would expect in 2020. We engaged with the SNO leadership and lead the team through a strategic website redesign.
This process included a full audit of their old website examining what content was valuable and what could be further refined. This process was cross-checked against their analytics to determine what was actually working. Armed with this information, we presented the client with several recommendations for the information architecture of the new website.
With a clearly defined, well-structured information architecture, we turned our focus to the user experience (UX) and user interface design (UI) of the new site. We explored the UI through various high fidelity wireframes and design concepts. The culmination of this process resulted in a unified design system, from which the entire site thrives.
The development of the new site was handled by SNO's partner, Get Efficient, and is powered by iMIS.
Information Architecture and User Experience Wireframe
The content structure and user experience were major goals of the website redesign.
Design Exploration
We created several design concepts for the look and feel of the new website.
Homepage
The final homepage is designed to inform users about upcoming events and promote membership, resources, and publications.
Landing Pages
For a site with a lot of content depth like SNO, the landing pages needed to be simple, flexible and easy to navigate.
Content Pages
With a focus on content flexibility, the rich content pages need to work for all types of content throughout the user experience.
