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January 30, 2017

Branding

Putting the guide in brand guidelines

Creating a consistent brand impression every time a customer or user interacts with you takes intentionality.

After investing in a new logo, visual identity, or rebranding, many times companies skip the important work of outlining the brand guidelines, which help guide the brand’s implementation long term. Brand guidelines can be very simple one or two page documents; or they can be complex microsites which showcase the brands assets and tell the brand story. The key elements are:

From here, your brand guidelines can be expanded to contain things like:

For a small organization, it might be easy to operate with out clearly defined brand guidelines. Although as your business or organization grows they become a vital reference point for carrying out future branding and marketing work. They can also make on-boarding of new staff easier as they get acclimated to your brand.

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