February 20, 2017
At Antistatic we highly value realistic timelines. We strive to be honest about how long a project or task will take.
In doing so we often hear things like “If the budget is 10 hours, why will it takes two weeks to finish?” or “My proposal says 4-6 weeks, can you be more specific?”. When you add in client scheduling conflicts, holidays, additional people with diverse opinions, and there can be numerous factors that add to a timeline being drawn out.
Whether we are designing a logo, print piece, or website there is always a timeline. We budget time for kickoff, strategy, concept design, meetings, presentations, revisions…etc. All of this adds up. Typically we allow 48 hours for client feedback and review. This provides time for you as the client to review with fresh eyes after the presentation and discuss with colleagues before reporting back with your feedback.
With action-oriented feedback we can jump right into the next step, however sometimes there are follow-up phone calls and emails required to add clarity to the revisions. This process of design, feedback and revision continues until we’ve received your final approval and begin the delivery process.
As we kickoff a project we are always upfront about realistic expectations and that’s why our timelines are typically fluid. If there is a delay in feedback or scheduling reviews, the timeline is appropriately revised.
How do we protect a timeline? Well, there are a few things we can do:
NOTE: highlight past about “additional people with diverse opinions” and link to the unicorn post
Ready to talk about your branding or website project? Take a moment and tell us all about it.