LAP Motorsports chose Antistatic Design to redefine their branding and website presence as they push for more podium finishes.
We were initially introduced to LAP Motorsports through our partnership with the MINI JCW Racing Team. We naturally hit it off and began to explore other opportunities which lead to rebranding their organization and creating a website to communicate their services and capabilities.
LAP Motorsports relied heavily on our branding and web expertise as we led them through information architecture, user experience wireframes, polished user interface designs and custom web development. The website is powered by ExpressionEngine for simple, easy-to-use content mangement. The end result was a dynamic, responsive website with a user friendly platform for future growth, and a strong brand help grow their motorsport exposure.
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