Tactical Fund Advisors partnered with Antistatic for a complete rebrand and website redesign.
As Tactical Fund Advisors pursued their strategic plan, they partnered with Antistatic to rebrand their organization and create a website that provided valuable information for their investors.
We led their team through a series of discovery and strategy sessions to outline their brand DNA, audience, and competitive advantage. Armed with this information, we created several information architecture approaches, user experience wireframes, and unique design concepts for review. When this design process was complete, we built the responsive website on Craft CMS allowing their marketing team to easily manage every aspect of the site.
Homepage Design
The homepage commands users attention with a bold statement about TFA's investment philosophy.
Fund Detail Pages
TFA offers several funds which required multiple considerations. The final design includes interactive charts and performance data - all meeting FINRA compliance standards.
Audience Detail Pages
TFA serves several different audiences which required the ability to support the unique messaging for each.
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