The Southern Environmental Law Center asked us to help them re-imagine their web experience and tell their story to increase user engagement.
The Southern Environmental Law Center is a regional nonprofit using the power of the law to protect the health and environment of the Southeast. Founded in 1986, SELC focuses on issues of climate change and energy, air and water quality, forests, the coast and wetlands, transportation, and land use. With a team of nearly 60 legal and policy experts and offices in 6 states—Virginia, Tennessee, North and South Carolina, Georgia, and Alabama—plus the District of Columbia, their reach and impact has grown significantly over the past five years.
When SELC approached us about a new website, they were facing several challenges with their existing site: it was cumbersome to manage, mobile accessibility was difficult, and the outdated design didn't reflect their brand's inspired vision and the increased dynamism of their work. We began our work with them by outlining a new, user-friendly yet flexible, information architecture for the content. This new site structure led the way for user interface wireframes which detailed the on-page content structure, navigation, and usability. Following this, we created several unique design concepts to explore the new website's aesthetic. These design concepts were vetted and refined until one creative direction was approved, providing guidance for the entire design system.
Upon final approval of the design, Visual Chefs - our development partner, turned our design system into responsive HTML templates which were implemented on ExpressionEngine for easy content management. The responsive nature of the new Southern Environmental Law Center website allows the design to adjust and provide every user the best experience, no matter what device they use (e.g., Desktop, laptop, tablet, phone, etc).
The homepage of the new website highlights several key stories and high important cases along with special announcements and press releases. One of the major design goals for this page was to feature their photography as it relates to the states and cases they are working to protect.
Alternate Design Concepts
In an effort to determine the creative direction for the new website, we designed several unique concepts which explored the content priorities in different aesthetics.
Antistatic brought a wealth of knowledge and talent to our website redesign project. At first, SELC hired Antistatic based on their impressive portfolio and stellar recommendations. Along the way, we were impressed yet again by the professional and good-natured working relationship and the quick grasp of SELC’s brand and mission. The result—a beautiful, user-friendly, responsive website that will serve as a vital tool for the organization.
Jessie Clark, Southern Environmental Law Center
The About page's unique content structure presented an opportunity to layer both visual and functional elements and draw the user through a their story.
Southern Environmental Law Center's program page's offer an introduction to the various problems facing the southern states, share stories through images and video, and direct a user to key cases and legislation SELC has brought forth.
Greatest Hits Page
Southern Environmental Law Center's Greatest Hits page leads the user through their cases and legislation that have had the greatest impact on the environment.
The Case Page is one of the primary communication mechanisms in the design system. The design needed to be flexible enough to capture several different types of content and assets but simple and powerful enough to compel a user to explore their work.
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