Juniper Hill Lodge commissioned us to create their new branding and logo
Nestled in the Adirondack Mountains of upstate New York, the Juniper Hill Lodge commissioned us to create their new branding and logo. As part of the project, we led the client through our Brand DNA process and explored several directions for their brand identity. Upon the client’s selection of the final design, we created a detailed brand guidelines booklet, final files and other assets to help them promote their new branding.
Initial Exploration
We began the logo design process with a pencil and paper, sketching various ideas to represent the new brand.
Refined Logo Concepts
After exploring several concept sketches, we created several refined logo concepts for the client's review.
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