F&P America is a world-class international automotive supplier for companies like Honda, Toyota, and GM. F&P selected Antistatic to create a new website representing their company, locations and products.
F&P America, a subsidiary of F-Tech, produces various automotive components for clients such as Honda, Toyota and General Motors. F&P America's ever expanding facilities in Troy, Ohio are state of the art and have received numerous awards for innovation, quality, and standards.
As F&P America has grown over the years, their website needed a complete overhaul. We began working with them by identifying their marketing and communication needs, the end user's goals, and desires from the website. This led us to create an information architecture that addressed and organized their content into a logical flow. Once this information architecture was approved we worked with their team to draft wireframes which dictated the user experience. This eventually led to the creation of polished design concepts for the various pages of the website.
Once the design was approved, we build the website responsively so that any user, whether on a tablet, desktop computer, laptop or mobile device, is presented with the best possible experience. Underneath all this, the site is powered by ExpressionEngine allowing their staff to make changes, add pages, and manage all other aspects of their site.
Information Architecture and User Interface Wireframes
Product Page Design
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