With over 75 unique floor plan designs, several neighborhoods, and lots of other supporting content – the challenge lying ahead was to create an information architecture that was easy to navigate, allowed for growth, and enhanced user engagement. After a lengthy discovery, we created several information architecture (IA) concepts for discussion and testing. These IA concepts led to the creation of high fidelity user experience (UX) wireframes which we tested and refined before proceeding with the polished design of the user interface (UI). With a new information architecture and UI/UX design approved we developed the responsive website on the latest version of ExpressionEngine allowing Oberer’s marketing team to own and manage every aspect of their content. The project proved to be a challenge with unique considerations and big goals but we were able to meet Oberer’s needs and streamline their website management while improving the overall user experience.

Homepage Design
As the main entry to the website, the homepage needed to inspire the user to dig deeper. We identified several pathways users search when looking to buy or build a new home and brought these items to the surface in a visual way to increase user engagement.

Community/Neighborhood Landing Pages
Each of Oberer's communities is unique and offers several amenities. The community landing pages needed to present all of this information while providing mechanisms for users to search or filter floorplans and move-in ready homes.

Floorplan Information Pages
With several details and options, the floorplan information pages are a complex design presenting details, pricing, and options based on the user's selection, neighborhood and availability.

Community's Available Lots
One of the unique elements we were able to create for Oberer is a lot selection tool for each community. Here a user can see available lots, make a selection and view which homes can be build on their selected lots.