Georgetown County approached us with an interesting challenge: Create a visual identity that sets the County apart from it's cities and tourist attractions.

Georgetown County South Carolina sits comfortably along the Atlantic coastline between Myrtle Beach and Charleston, SC. The area features several natural waterways, a large seaport, and rich cultural history. After realizing a need to establish a stronger brand, Georgetown County engaged with us to lead them through our Brand DNA process. Through this we were able to define a creative direction and several design concepts for the logo. We worked with the staff to refine these logo concepts into the final version which will be implemented on a variety of materials like stationery, signage, vehicles, and merchandise.