As F&P America has grown over the years, their website needed a complete overhaul. We began working with them by identifying their marketing and communication needs, the end user's goals, and desires from the website. This led us to create an information architecture that addressed and organized their content into a logical flow. Once this information architecture was approved we worked with their team to draft wireframes which dictated the user experience. This eventually led to the creation of polished design concepts for the various pages of the website.

Once the design was approved, we build the website responsively so that any user, whether on a tablet, desktop computer, laptop or mobile device, is presented with the best possible experience. Underneath all this, the site is powered by ExpressionEngine allowing their staff to make changes, add pages, and manage all other aspects of their site.

Information Architecture and User Interface Wireframes

Homepage Design

Product Page Design