Smile Marketing helps dental practices attract new patients through better websites, search engine optimization, and content management. As we began the project it was obvious that Vortala, the parent company of Smile Marketing, knew their stuff. We dug right into the business goals, conversion points, and attributes of the Smile Marketing brand. We collectively created a strategy for the new site to engage the potential customer at each step of the web experience without overwhelming them with conversion messaging.
We explored several design concepts and eventually pursued an aesthetic that was fresh, light, and healthy. As part of the project we created the home page and several internal pages, then delivered these to their development team for implementation.