In partnership with Edelman Digital and eecoder, we undertook the redesign of American Petroleum Institute's EnergyTomorrow.org website. EnergyTomorrow.org is an advocacy site that dynamically aggregates API's various content from Twitter, Facebook, YouTube, Scrib, and blogs into appropriate sections and categories. Based on the evolving nature of the content and the trends of its users, we made the strategic decision to design and build EnergyTomorrow.org as a responsive website. This type of site responds and adjusts to the user's environment and orientation; its dynamic interface provides them with the proper user experience - whether they visit on a mobile device, tablet, laptop or desktop computer.
We worked with the client to create wireframes and interaction states for the user experience. We then created several polished visual concepts and layouts for each portion of the site. Throughout the process, we created several layouts to portray the responsive nature of the design and ensure a great user experience. Once approved, the design was fully developed by our partners at eecoder. Under the hood, EnergyTomorrow.org is an impressive mix of responsive design techniques, data aggregation, and ExpressionEngine.
Having now worked with Mark and his team for well over 2 years, we've come to see them as simply an extension of our family. They work tirelessly to find that perfect mix of color, style, font selection and visual pizazz that elevates and differentiates our clients and their stories. They meet deadlines, share insights and understand that every project for every client regardless of size or cost is a direct reflection upon us. In a world of stale, recycled ideas, they stay fresh and drive us forward in our thinking about design.
Chris Broomall, Vice President of Technology, Edelman