City View Brewhouse, a new restaurant and brewery in Alexandria, Virginia, selected us to design their new branding. To do this, we lead them through our Brand DNA process to outline their values, goals, audience, and distinctives. Once we had a proper understanding of these elements, we set to work creating a dozen different logo concepts to represent them. These concepts were refined until the final logo was selected. The final logo features a stylized illustration of the historic City View Mansion for which the restaurant and brewery was named.
To conclude the project we prepped and delivered a complete package of over 90 different logo files (various colors and file formats) and a brand guidelines booklet to ensure that City View has everything they need to carry forward the new brand.
Logo Design Concepts
