As Russia joins the World Trade Organization this year, legislation changes need to be made so that both our economies can thrive. Edelman's client, BusinessRoundtable.org, asked them to create a dynamic site to raise awareness about each state's trade with Russia.
Through our partnership with Edelman, they engaged with us to define the content strategy, wireframes, and eventually the polished design. The website locates users based on IP address and displays relevant information about how trade with Russia impacts their state. Users are urged to take action by tweeting their congressman, posting to Facebook, or emailing their state officials regarding this legislation.