The Madness Behind Methodology

Every destination has a journey.  The path of each journey can vary greatly depending on where you’re headed. You wouldn’t take a bus from Chicago to Taiwan and you wouldn’t buy a plane ticket for a trip across New York City. Your journey is determined by many factors – How long will it take? How much money will it cost?  How will you get there?

The same is true in our world. We can’t slide every project down a creative assembly line and expect to meet our clients’ needs. We also ca…

Fighting the Static

​Do you know what sets you apart from the static? What makes you different? You offer something that your audience connects with. Something they benefit from. Something they desire to be a part of. It’s unique and your story inspires them to engage with you.

Too often we put obstacles in our own path. We forget our own story or lose sight of the cause. If our story is worth pursuing, isn’t it worth breaking down every barrier to see it spread? Your barriers may be called budget restraints…

Everything Speaks

One of the most foundational concepts that you must grasp about holistic branding is that EVERYTHING speaks. Each email, proposal, contract, invoice, brochure, banner, website, newsletter, phone call, bathroom signage... every interaction speaks to your audience about your brand. It is vital that each interaction is measured against your Brand DNA and that it is properly aligned to your Brand DNA. This measurement and interaction is foundational in they daily life of your organization. It should…

What’s Your Story?

​Stories are everywhere. They can help comfort, inspire and direct us. Humans have been telling each other stories since they lived in caves. Great stories at their core are instinctive. They strike a cord deep inside us and we either subscribe to the story, or reject it. The worst kind of stories are the ones forgotten after reading. They are just static.

Authentic stories are a powerful thing. They can reform a church, create a political following, or start a revolution. This is why "brand…