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October 10, 2010

Insights

Why The Name?

‚ÄčEvery now and then I get asked "What's up with your name?" so I thought I'd make it official and give you a glimpse at our Brand DNA.

The world doesn't need any more AAA Creative Services, or Best Solutions XYZ. I wanted a name that would make people think; make them ask questions. As we determined the driving forces behind our philosophy, it all came down to one consistent philosophy: clarity and creativity. Communication without clarity is just noise. Its like static that is blindly broadcasted to the masses with the hope that someone will be able to decode the message.

This approach never works. That's where we come in. We help you fight the static, clarify your brand's messaging, creative, and communication tools. We are Antistatic.

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