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July 5, 2012

Insights

The Expectation of Design

‚ÄčIt used to be that in most areas of our lives, design was an after thought. Design was icing on the cake. However, times have changed.

Design is no longer "something extra". Design is an expectation. Not just good design, but a thoughtful and strategic design that creates a brand experience. This can take several forms – all the way from a logo, packaging, web, retail environment, customer service, your emails… I could keep going but I'll stop. The point is that your audience places greater value on design than you may realize.

Maybe it is time to step back and see your brand through someone else's eyes. Are you designing your brand experience?

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