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June 29, 2011

Insights

Fighting the Static

​Do you know what sets you apart from the static? What makes you different? You offer something that your audience connects with. Something they benefit from. Something they desire to be a part of. It’s unique and your story inspires them to engage with you.

Too often we put obstacles in our own path. We forget our own story or lose sight of the cause. If our story is worth pursuing, isn’t it worth breaking down every barrier to see it spread? Your barriers may be called budget restraints, timing, leadership, resources, or just plain old fear but should these really keep you from pursuing your story? Sometimes they have merit, but most often these are just excuses and these excuses create static that keep you from hearing and seeing things clearly.

As your organization continue on the journey, you will have seasons of growth, maintenance, restoration, and even decline. In each season, it is vital that your story is constantly retold. In doing this you will never lose sight of your purpose. You will realize that all you need is a little creativity. You will realize that you are unique and uniquely positioned right now.

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