"Good design adds value of some kind. It respects the viewer's sensibilities and rewards the entrepreneur. It's easier to remember a well-designed image than one that is muddled. A well-designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise and mirrors the quality of its products or services. It is good public relations – a harbinger of goodwill. It says, ‘we care.'" - Paul Rand
We completely agree with the wise Mr. Rand. Good design is memorable. It lays foundational perceptions about your company or service. Good design sets you apart from the competition. It shows that you understand your competitive landscape and are setting yourself apart. Good design followed by precise execution proves that you value excellence. Doing something half way is hardly worth at all. Doing something with excellence never fails. Design matters.