I Fight For The Users

​Hate if you want to, but TRON is one of my favorite movies - both the 1982 version from my childhood and TRON: Legacy, the sequel released in 2010. There’s a lot to love about these flicks - the visuals, Daft Punk, and Sci-Fi glory; this memorable line, however, stands out in my mind above all else, “I fight for the users.”

Lately I’ve been wondering, “Do we really fight for the user?” In a typical web design and development project, are we consumed with usability or are we consu…

The Madness Behind Methodology

Every destination has a journey.  The path of each journey can vary greatly depending on where you’re headed. You wouldn’t take a bus from Chicago to Taiwan and you wouldn’t buy a plane ticket for a trip across New York City. Your journey is determined by many factors – How long will it take? How much money will it cost?  How will you get there?

The same is true in our world. We can’t slide every project down a creative assembly line and expect to meet our clients’ needs. We also ca…

Fighting the Static

​Do you know what sets you apart from the static? What makes you different? You offer something that your audience connects with. Something they benefit from. Something they desire to be a part of. It’s unique and your story inspires them to engage with you.

Too often we put obstacles in our own path. We forget our own story or lose sight of the cause. If our story is worth pursuing, isn’t it worth breaking down every barrier to see it spread? Your barriers may be called budget restraints…

Everything Speaks

One of the most foundational concepts that you must grasp about holistic branding is that EVERYTHING speaks. Each email, proposal, contract, invoice, brochure, banner, website, newsletter, phone call, bathroom signage... every interaction speaks to your audience about your brand. It is vital that each interaction is measured against your Brand DNA and that it is properly aligned to your Brand DNA. This measurement and interaction is foundational in they daily life of your organization. It should…