Blog & Updates

Wanna know what’s on our mind? What keeps us up at night? The things we have to write down? Well, keep reading...
Categories: Branding News & Updates Thoughts Web Design & Development
07/22

Design Matters

​"Good design adds value of some kind. It respects the viewer's sensibilities and rewards the entrepreneur. It's easier to remember a well-designed image than one that is muddled. A well-designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise and mirrors the quality of its products or services. It is good public relations – a harbinger of goodwill. It says, ‘we care.'" - Paul Rand

We completely agree with the wise Mr. Ran…

Keep Reading »
07/05

The Expectation of Design

​It used to be that in most areas of our lives, design was an after thought. Design was icing on the cake. However, times have changed.

Design is no longer "something extra". Design is an expectation. Not just good design, but a thoughtful and strategic design that creates a brand experience. This can take several forms – all the way from a logo, packaging, web, retail environment, customer service, your emails… I could keep going but I'll stop. The point is that your audience places grea…

Keep Reading »
11/01

I Fight For The Users

​Hate if you want to, but TRON is one of my favorite movies - both the 1982 version from my childhood and TRON: Legacy, the sequel released in 2010. There’s a lot to love about these flicks - the visuals, Daft Punk, and Sci-Fi glory; this memorable line, however, stands out in my mind above all else, “I fight for the users.”

Lately I’ve been wondering, “Do we really fight for the user?” In a typical web design and development project, are we consumed with usability or are we consu…

Keep Reading »
09/07

The Madness Behind Methodology

Every destination has a journey.  The path of each journey can vary greatly depending on where you’re headed. You wouldn’t take a bus from Chicago to Taiwan and you wouldn’t buy a plane ticket for a trip across New York City. Your journey is determined by many factors – How long will it take? How much money will it cost?  How will you get there?

The same is true in our world. We can’t slide every project down a creative assembly line and expect to meet our clients’ needs. We also ca…

Keep Reading »